50,000 products references on display in the fields of DIY, gardening, household items, hobbies and outdoor equipment.
A growing market
The global DIY market represents 28.6 billion euros (+3.9%), of which:
- 22.5 billion euros DIY
- 6.1 billion euros for gardening.
DIY is the leading household equipment sector with 672 € spent per household annually. Gardening represents 223 € per household.
Evolutions and trends
The gardening sector has a lot of players - garden centres, DIY superstores, food superstores - with an advantage for specialist superstores which represent 20% of this segment's turnover.
+ 13.4% of sales outlets of 400 sq.m or more.
The DIY sector is concentrated in DIY superstores, with turnover of 15 billion euros and 69.8% of market share.
Spotlight on sports equipment and small household electrical items.
Sports equipment market: 5.9 billion euros.
This sector has good growth perspectives thanks to new lifestyles and pratice of sport.
Small household electrical items market: 1.33 billion euros in 2008 (+3.4%), 36 millions of appliances bought each year in France.