50,000 product references on display that cover the toys, games, multi-media, gadgets, gifts, cards, stationery, academic, baby care, party articles and decorations, and licensed products market.
The toy market
France is the second largest market in Europe, behind of the United Kingdom and ahead Germany, with a turnover of 3,2 billion euros in 2011 (+5% in comparison with 2010).
The French regions of Franche-Comté and Rhône-Alpes represent the core of national production.
Toys and games (including video games): 5,7 billion euros (of which 2,7 billion euros for video games alone).
Christmas is the top purchasing moment with 54.1% of market share.
A few figures (2010/2011)
- Stuffed toysand dools: +17,1%
- Construction sets: + 14%
- Outdoor games & sports toys: + 12%
- Artistic activities: +7%
Spolight on the licensed product progress of 16% with a turnover of 529 million euros
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Households having a licensed product 97%
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Toy (76% of households have a licensed toy)
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Textile (70% have a licensed article of clothing)
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Publishing (70% have a licensed book/magazine)
